Objective: Establish and brand an online craft beer-centric community. I co-founded the community which, over the course of two years, established a user base of over 13,000 unique users. Was responsible for establishing branding and marketing, of which the branding successfully was able to translate into merchandise ranging from stickers, clothing, and glassware. Oversaw coordination of regional events from concept to execution.
Client: Rare Beer Seeker