Objective: Establish and brand an online craft beer-centric community. I co-founded the community which, over the course of two years, established a user base of over 13,000 unique users. Was responsible for establishing branding and marketing, of which the branding successfully was able to translate into merchandise ranging from stickers, clothing, and glassware. Oversaw coordination of regional events from concept to execution.
Client: Rare Beer Seeker
Objective: Redesign the website, branding, social media, and overall web presence for Hose Techniques. The website redesign pictured above featured an attractive layout that emphasizes ease of use, with integrated e-commerce that focuses on allowing potential customers to find parts quickly and easily. In addition, I was brought on to manage social media presence, which included generating content following sponsored drivers and photographing new products.
Client: Hose Techniques
Location: Punta Gorda, FL