RICKY CERVANTES

Chicago-based photographer, designer, & all-around creative guy

Objective: Create the layout and design for social media startup Fuel Culture. I was brought on to design every aspect of the interactive website, including homepage, product pages, individual user profiles, “badges”/icons, and company branding.

Client: Fuel Culture

Location: Riverside, CA

 

Objective: Establish and brand an online craft beer-centric community. I co-founded the community which, over the course of two years, established a user base of over 13,000 unique users. Was responsible for establishing branding and marketing, of which the branding successfully was able to translate into merchandise ranging from stickers, clothing, and glassware. Oversaw coordination of regional events from concept to execution.

Client: Rare Beer Seeker

 

Objective: Design unique and appealing branding and labels for a variety of beer and wine products from Foreign Exchange. The purpose was to create sleek designs that would differentiate the product from competitors, while creating an upscale appearance for the brand.

Client: Foreign Exchange

 

Objective: Redesign the website, branding, social media, and overall web presence for Hose Techniques. The website redesign pictured above featured an attractive layout that emphasizes ease of use, with integrated e-commerce that focuses on allowing potential customers to find parts quickly and easily. In addition, I was brought on to manage social media presence, which included generating content following sponsored drivers and photographing new products.

Client: Hose Techniques

Location: Punta Gorda, FL

 

Objective: Design a website layout concept for the Formula Drift racing series. Emphasis was placed on ease of use, establishing familiarity with brand partners, and driver/track education while maintaining a clean and easy to use interface.

Client: PM Lifestyle, LLC.

 

Objective: Storyboard, Film, Direct, and Edit a film showcasing KW Suspension’s company history, unique manufacturing process, and commitment to quality. Filming was completed in Germany over the course of 2 weeks, with the film debuting at the SEMA show in Las Vegas, NV.

Client: KW Suspension

Location: Fichtenberg, Germany / Irwindale, CA / Salinas, CA

 

Objective: Generate photographic content for social media, web, and print, showcasing sponsored drivers at Formula Drift: Long Beach.

Clients: Seibon Carbon, Wrecked Magazine

Location: Formula Drift, Long Beach Gran Prix Circuit, Long Beach, CA